MAGAZINE MEDIA INDUSTRY IS FIRST TO CAPTURE AND REPORT SOCIAL MEDIA ACTIVITY ACROSS NETWORKS
Results of the first Magazine Media 360° Social Media Report, released today by MPA – The Association of Magazine Media, revealed new insights into the performance of 166 magazine media brands on Facebook, Twitter, Google+, Instagram and Pinterest. The report is based on data provided by SocialFlow, exclusively for MPA.
The report highlights that National Geographic, Time, Playboy, The Economist and Vogue can boast the largest social media followings in the industry on Instagram Growing Several Times Faster than on Other Networks
In issuing the report, magazine media became the first media industry to capture and report brands’ social media performance across networks. The data show significant month-to-month growth in Page Likes/Followers on these networks.
Other takeaways include:
● The number of Page Likes/Followers for magazine media brands on Instagram is growing at several times the rate of other networks, with Fashion/Beauty and Travel magazine brands significantly outpacing other brand categories.
● While growth in overall magazine brand followers on Pinterest appeared to level off over the reporting period, followers of women’s magazine brands on Pinterest were double those of men’s magazine brands.
● Though magazine media activity is growing across all five social media platforms measured, Facebook, Twitter and Google+ continue to dominate in shares of total Page Likes/Followers.
The inaugural report, which incorporates August, September and October data from 32 companies, tallies certain measures of social media interaction through October 31 and reports changes in the aggregate and by network,
compared to the previous months for Facebook page likes, Twitter followers, Google+ followers, Instagram followers and Pinterest followers. For more details on the report please visit: http://www.magazine.org/sites/default/files/MM360-SMR_Infographics.pdf