The emergence of social media presents perhaps the greatest marketing opportunity in history, but it also presents an equally significant challenge. With over a billion users making a million updates a minute, social media gives marketers direct, unrestricted access to their target audiences and a platform to deepen relationships and convert customers. However, this opportunity exists for everyone – big and small companies alike – and so these platforms are inherently noisy and difficult to use effectively.
A marketer’s biggest challenge is winning attention. Users move in and out of these platforms constantly – reading their feed one moment, only to watch an online video, or attend to something in the real world, the next. With the constant bombardment of distractions, the window of opportunity to get attention is limited — but it’s there and it’s winnable.
Timing and relevance are key to winning attention and these two components can only be identified by understanding the real-time conversations audiences are having on social networks – this is known as the social flow. Place your message in front of your target audience at pivotal moments (e.g. the top dozen Tweets in their feed), along with content relevant to the current state of mind, and you will cut through the noise.
This is what we do. Using a science-based approach, we take the guesswork out of predicting audience availability and interest. We give you an instant analysis of the current opportunities on social networks and we then use our proprietary, predictive analytic algorithm to determine the best time for you to publish or advertise, in order to win attention, get engagement and maximize your investment.
“We help brands make these same split-second decisions every day based on millions of interactions.”
Publish the right message to the right audience at the right time and increase engagement on social media
Use real-time social intelligence to improve ad targeting and optimize ad creative and bidding