Expert advice and commentary on digital marketing topics, including organic social media, paid advertising, and earned media strategies.


 

White Papers, eBooks and Research


NEW!! Benchmark Report: Data Continues to Drive Social Performance, 2016

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In the third installment of our Benchmark Study, we explore how to leverage and monetize your content as well as explain why video may be your best investment this year.

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Benchmark Report: Data Continues to Drives Social Performance, 2015

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Installment #2 of our Benchmark Study on Organic Publishing to Social Networks analyzed 8 million of these organic posts made by SocialFlow clients from January 2014 through March 2015.


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Benchmark Report: Data Drives Social Performance, 2014

This piece of research has been several months in the making, and spans 1.6 million posts that generated nearly 1.5 billion engagements (nearly 1,000 engagements per post!).

 

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SocialFlow for Publishers

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Case Studies

Taking Advantage of Everyday Big Moments With SocialFlow’s AttentionStream

Through SocialFlow’s algorithms and skilled campaign management the largest video, high-speed internet and phone provider was able to take a hands off approach knowing the brand would be associated with high-preforming and appropriate content in the category of their choice…

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Increasing Engagement and Efficiency

A Global Beauty and Cosmetics Company and their agency partners needed a tool to create a uniform strategy and voice, increase social media traffic and message relevance, and centralize social media work flow and planning. They needed a tool to cut through the clutter to reach their audience and drive brand engagement across social platforms…

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Developing Direct Response Retail Campaigns

A major fashion brand was using SocialFlow to publish organically to Facebook and Twitter. Management was leery of how Direct Response campaigns would perform in Social Media channels like Facebook and Twitter instead favoring the allocation of budget to traditional paid channels like search campaigns/Adwords…

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Increasing Quality Engagement

A major US airline was focused on improving the distribution of their content across their social media handles. The airline wanted to be able to get right content in the right locations in order to target the most relevant audience rather than the entire fan base…

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Using Data to Stand Out

A Five Diamond resort featuring a luxury hotel and casino, shopping, and premium meeting and convention center was looking to improve on distribution of content using data. The Las Vegas hotel market is very competitive and crowded and the hotel was looking for a way to stand out…

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Increasing Quality Audience & Engagement

One of the largest North American specialty retailers in its category was looking for a way to increase engagement on both Paid and Organic Social Efforts. The goal was to build a targeted audience without spending specifically on engagement…

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40% increase in clicks for Complex Media

Complex media being the largest and most influential collection of sites targeted at 20-something males was looking for an enterprise solution to house all of their publishing data. Complex did not have a means to gather metrics, create benchmarks, and evaluate performance across Social networks…

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Expanding Reach & Saving Money for a Global Automaker

A global automaker wanted to deliver an ad campaign on Facebook that would reach outside of their traditional audience. The automaker then started using SocialFlow to target audience, automatically build and test the ads to maximize performance and results…

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125% increase in Facebook shares & 91% increase in retweets

Bankrate a leading publisher, aggregator, and distributor of personal finance content on the Internet was looking for a solution to drive engagement and traffic to their site as well as get a better understanding of their audience…

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Smashing Records, Saving Budgets

High-end shoe designer Stuart Weitzman needed share-worthy content that would not only strengthen community, but also ignite conversations with a broader audience. Together with a fashion agency, the company created a branded film series “Walking After Midnight,” …

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The Economist Reaches 1,000,000 Followers

Online and in print, The Economist is a leader among social media organizations, offering authoritative insight and opinion on international news, politics, business, finance, science and much more. Since 2012, The Economist has been using SocialFlow’s realtime …

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Social Media Solution for a News Agency

A multinational news agency needed a social media solution that could handle a workflow comprised of hundreds of editors and writers with varying levels of access to dozens of social media accounts on Facebook and Twitter. The editorial team had to sift through…

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