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Expert advice and commentary on digital marketing topics, including organic social media, paid advertising, and earned media strategies.


Whitepapers, eBooks and Research

Benchmark Report: Data Drives Social Performance

This piece of research has been several months in the making, and spans 1.6 million posts that generated nearly 1.5 billion engagements (nearly 1,000 engagements per post!).



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Timing's Impact on Social Success: Getting Reach in the Age of Declining Reach

There are two equally important aspects to social media success: Creating great content and reaching your audience so they can consume it. We are only able to truly control...





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Distribution Trumps Content Creation for Generating Business Value on Social

Content marketing is here to stay, but why is great content not enough? In today’s world, there is so much more content that organic reach cannot help but to decrease...



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Product Sheets

SocialFlow for Publishers

 

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SocialFlow for Marketers



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SocialFlow for Retailers



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Case Studies

Smashing Records, Saving Budgets

High-end shoe designer Stuart Weitzman needed share-worthy content that would not only strengthen community, but also ignite conversations with a broader audience. Together with a fashion agency, the company created a branded film series “Walking After Midnight,” … 

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The Economist Reaches 1,000,000 Followers

Online and in print, The Economist is a leader among social media organizations, offering authoritative insight and opinion on international news, politics, business, finance, science and much more. Since 2012, The Economist has been using SocialFlow’s realtime … 

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Social Media Solution for a News Agency

A multinational news agency needed a social media solution that could handle a workflow comprised of hundreds of editors and writers with varying levels of access to dozens of social media accounts on Facebook and Twitter. The editorial team had to sift through... 

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Webinars

Data-Driven Timing for Social Publishing

It’s an often overlooked and underrated fact, optimizing the timing of your social media content distribution can have a profound impact on performance. 

This webinar covers:

  • What does it mean to take a “data driven” approach to social publishing?
  • How do you increase reach and engagement by using data to determine the timing of posts?
  • How do leading media companies, brands and agencies eliminate the time and energy spent guessing about when to post?


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The Impact of Social's Evolution on Advertising

Join a panel of social media experts for a round-table discussion on how the evolution of social has impacted advertising. 

This webinar covers:

  • How have changes to Facebook's algorithm impacted brand's reach?
  • How can brands and agencies more effectively leverage paid advertising on Social to reach their target audiences?
  • How can publishers monetize their organic reach?
  • How should brands and agencies approach targeting and segmentation to achieve the best results?


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 Forrester Research

Nate Elliot, VP, Principal Analyst at Forrester Research, Inc. present findings from his March 2014 Forrester Report. Joining Nate, was Hannah Ettema, Communications and Development Associate for the National Forest Foundation.

This webinar covers:

  • Connecting social data to content libraries makes asset creation simple
  • A new breed of SRPs are using “Data In” to meet marketers’ needs
  • Studying user behaviors can help marketers post at the right moment
  • The best new SRPs go beyond insights to offer automation


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