Time Inc.’s Director of Product and Operations, Ben Kaplan, joined us backstage to answer some questions about the state of the industry. Ben talked about how Time Inc. is using social to unlock additional advertising revenue, how media companies social strategies have changed over time and where he thinks publisher content will be consumed in the future.

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Click here to view all videos from Roar, including speakers from the BBC, Conde Nast as well as our keynote speaker, Kara Swisher of Re/Code.

Written by Sarah Donna