Today we launched a new feature for Optimized Publisher that identifies which messages would be ideal Promoted Tweets, allowing clients to expand their reach and grow their audience. Clients will now see a “Promote this Message” icon displayed on selected messages in the Published Messages area of the their dashboard.
Using the algorithms that power the intelligence of our Optimized Publisher, this new feature looks at the velocity at which a Tweet is accruing clicks, RTs and audience growth to identify the best candidates. In other words, we predict which Tweets would likely yield engagement outside of a client’s following.
We know that our customers are looking for better ways to integrate their owned, earned and paid media content. We believe better intelligence about promotable Tweets can help them do that.