Investment lead by Gefinor Capital with participation from Cayuga Venture Partners, Fairhaven Capital, Rand Capital and SoftBank
NEW YORK, Dec. 8, 2015 /PRNewswire/ — SocialFlow, creators of the leading social media optimization platform, today announced the close of a $7.5 million Series C funding round. Through predictive data analytics, the company’s SaaS suite accurately predicts which social media content will perform best, amplifies its distribution, and increases its audience engagement.
SocialFlow counts the vast majority of the world’s top media companies as paying clients including: Time Inc., Conde Nast, The New York Times, The BBC, The Washington Post, CBS, NBC, ABC, The Wall Street Journal, AOL, Mashable, Instagram, Yahoo! and Slate.
Customers are able to increase their social media reach by more than double on average and enjoy significant workflow efficiency. Content published using the SocialFlow platform generates more than half a trillion annual impressions from more than 600 million unique users in every country in the world. Content is published in 56 languages.
Gefinor Capital led the Series C funding round and was accompanied by new investor Cayuga Venture Partners. Existing investors Fairhaven Capital, Softbank, and Rand Capital also participated in the round.
Chris Davis, Managing Partner of Gefinor said, “Most companies are still struggling with their approach to the social channel. SocialFlow provides both a great solution for content delivery, and the tools to monetize this content across all the social platforms. We are thrilled to support the team as they continue to provide this invaluable, data-driven solution to a rapidly expanding customer base.”
“While most social media companies are still boutique consultancies without distinction, SocialFlow has leveraged machine learning and predictive analytics to become a true industry innovator. Anchored by enterprise-scale technology, the company has produced exceptional operational and financial growth. We believe as much today as we did when we first invested, that SocialFlow is the clear leader; enabling publishers and brands to leverage the full power of social,” said Rudina Seseri of Fairhaven Capital.
Founded in 2010, SocialFlow holds the highest certifications for both organic and paid social media management with Facebook, Twitter, Instagram, Pinterest, and Google+.
According to SocialFlow CEO Jim Anderson, “Media companies are now garnering a disproportionate volume of traffic and attention across social media because consumers value their content. This round of funding will allow SocialFlow to further develop the range of large-scale solutions we provide to many of the world’s leading media companies; maximizing their impact and enabling them to generate significant revenue through social media distribution.”
The company will use the round’s capital to enhance the recently released AttentionStream™ in-feed advertising offering, to fortify the publisher sales support initiative, to further the development, analytics and integration points of its data-driven platform and to expand marketing efforts.
SocialFlow is the premier social marketing platform, enabling the world’s most powerful publishers and brands to drive superior results with their earned, owned and paid media strategies. Founded in 2009, New York-based SocialFlow works with numerous well-respected publishers such as Time Inc., Conde Nast, The New York Times and The BBC, as well as top brands including Microsoft, Stuart Weitzman and Birchbox. SocialFlow Powers The Conversations That Matter. To learn more about SocialFlow, please visit us at http://www.socialflow.com.