SocialFlow CEO, Jim Anderson joined BBC World News’ Business Live. Jim discussed social media’s role in everyday media consumption as well as its role in Election 2016. “This was the social election,” Jim noted, “Just like back in the 1960s television came onto the scene and the Nixon/Kennedy debates were widely credited as the moment when you had to become good at television if you became a presidential candidate. I think this election is going to be the one that’s looked back on hindsight that says if you’re going to be a credible presidential candidate you’re going to have to become good at social media.”

Tune into the highlight reel below:

Written by Sarah Donna