Allows users to optimize content for maximum engagement with the world’s largest professional network on the Internet
Launch partners include: Forbes, Mashable and The Wall Street Journal
New York, NY, June 12, 2014 – SocialFlow, the premier social marketing optimization technology company, today announced the launch of its new LinkedIn capability, which will help media companies and brands distribute and optimize content aimed at LinkedIn’s growing professional audience of more than 300 million registered users.
With its new LinkedIn feature, which leverages tools from LinkedIn’s developer program, SocialFlow has extended its distribution and social marketing optimization management capabilities to allow publishers and brands to increase their effectiveness in reaching business-oriented audiences via earned, owned and paid social media. SocialFlow’s LinkedIn capability comes as more media properties and brands are leveraging social platforms to connect with key audiences and other stakeholders.
SocialFlow rolled out its LinkedIn capabilities in May 2014 with a select group of launch partners, including: Forbes, Mashable, The Financial Times, The Wall Street Journal and brands such as IBM, Grupo Éxito and United Airlines.
“SocialFlow has made social publishing and reporting a much more streamlined process for Forbes,” said Chris Patota, manager, audience development, at Forbes. “The addition of the LinkedIn functionality has allowed us to streamline even further.”
“We see LinkedIn as a great platform for our clients to connect with audiences in a professional context. An increasing number of our clients – from established business news outlets to brands who are involved in high-quality content marketing – are interested in improving how they connect with audiences in a business environment,” said Jim Anderson, CEO of SocialFlow. “Your audience becomes more valuable if you understand what they do in a professional context. SocialFlow allows you to not only understand that, but to reach them when they’re available, when they’re ready to interact with your content. We do it in a smarter, data-driven way that is efficient and accurate.”
Thus far during this pilot, the launch partners have seen a 10% increase in referral traffic back to their websites.
The LinkedIn capabilities provides users access to a host of features to manage their presence on the network, including:
- Optimized Publishing: Users can create a queue of possible content and SocialFlow algorithms will optimize the delivery of that content so the most relevant posts reach audiences when they are most receptive.
- LinkedIn Reporting: Users can easily track metrics for content posted to their company’s page such as: geo-tracking clicks, number of clicks, number of likes, and number of comments. This information is available in Full Messages Report, Reporting Dashboard, Single Message Reports, and Downloadable Reports.
- LinkedIn Listening: Users can view and moderate comments on their LinkedIn page, with the ability to also see posts, and comments on posts, from any company page on LinkedIn.
- Active Audience Measurement: Users can access real-time metrics on their audience. The platform easily integrates with Omniture/Adobe Analytics, Coremetrics, Google Analytics and DFP/ DoubleClick.
SocialFlow is the premier social marketing optimization technology company that enables the world’s most powerful brands to drive superior results with their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and seamlessly integrates businesses goals with a company’s social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as Burberry, Forbes, Pepsi, Walmart and Stuart Weitzman. To learn more about SocialFlow, please visit us at www.socialflow.com. The company has recently been cited by Forrester Research and Gartner for being an exceptional social marketing solution.