May 17, 2016 Awards & Announcements

Brands Connect With Top Editorial Directly In The Timeline.

NEW YORK, May 17, 2016 /PRNewswire/ — SocialFlow, the leading social platform for media companies, is now bringing its unique ad product, AttentionStream, to Twitter. AttentionStream allows brands to sponsor a media company’s top-performing editorial content, directly in the Twitter timeline.

SocialFlow identifies publishers’ highest performing editorial Tweets just as they begin to trend, then re-posts them with an appropriate advertiser sponsorship. When users click from these sponsored Tweets to the publisher’s site to read the complete articles, they are met with a 100% share of voice ad experiences from the same advertiser.

“Advertisers have long wanted to be associated with the best content–and media companies are the ones creating much of the great content on social networks,” said SocialFlow CEO Jim Anderson. “AttentionStream is a logical next step, as it allows select advertisers to associate with the very best trending content, at the moment, directly in consumers’ social feeds.”

SocialFlow is already running successful campaigns across many of the social platforms including Facebook, Instagram, and Pinterest for a wide range of major brands. AttentionStream campaigns have garnered performance metrics that dwarf the engagement benchmarks for paid social posts and display ads. SocialFlow delivers more than 80% of the social content created by the world’s top 150 media companies and has approved several of the top 20 publishers for the AttentionStream program.

“SocialFlow was one of the first Twitter Official Partners. AttentionStream’s launch on Twitter clearly shows Twitter’s continued commitment to the best possible user experience,” said Anderson. “Enabling content creators to generate revenue through sponsorship of their content not only makes good business sense, it creates a highly effective ad experience.”

For details on AttentionStream visit socialflow.com.

About SocialFlow:
SocialFlow is the leading social platform for media companies, enabling the world’s most powerful publishers and brands to drive superior results with their earned, owned and paid media strategies. Through predictive data analytics, the company’s SaaS suite accurately predicts which social media content will perform best, amplifies its distribution, and increases its audience engagement.

Founded in 2009, New York-based SocialFlow holds the highest certifications for both organic and paid social media management with Facebook, Twitter, Instagram, Pinterest, and Google+. SocialFlow works with well-respected publishers like Time Inc., Condé Nast, The New York Times and The BBC, as well as top brands including Microsoft, Stuart Weitzman, and Birchbox. SocialFlow Powers The Conversations That Matter. To learn more about SocialFlow, please visit us at http://www.socialflow.com.

Written by SocialFlow Team