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CT- Now more than ever

With so many social media platform changes facing brands recently, is your content marketing strategy ready? Check out our coffee talk as we discuss the importance of automation and how it can help your brand now more than ever.

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Instagram now allows for brands to use third-party platforms, including SocialFlow, to publish, schedule, and manage all posts. SocialFlow’s CEO Jim Anderson highlights monetizing Instagram through AttentionStream and rebalancing social media distribution. Monetizing Your Instagram Posts: Take your high-quality editorial posts that generate the lionshare of the engagement on social media platforms and turn those …

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3 ways to monetize your social media

Traditionally, media companies monetize social via referral traffic back to their website(s). That fits well with the various ways media companies monetize web traffic (most notably advertising, subscriptions, events, and merchandising), but is subject to volatility as the social platforms change their algorithms and themselves see traffic increases and declines. Referral traffic from social networks …

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For the past 8 years, content marketing has seen an average annual growth rate of 16%. According to The Drum, the content marketing industry is set to be valued at a staggering $413 billion by 2021, more than doubling its current value. Are you seeing a trend yet? With nearly a third of all marketing …

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PROBLEM: A legacy media company was keen for additional ways to monetize their content and offer new, innovative ad solutions to their advertisers. This publisher has a strong social presence on Facebook, Instagram, and Twitter. They take a lot of pride in their social success but have not been able to extract any revenue from …

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OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

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OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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We are happy to announce that AttentionStream is now available on Twitter! AttentionStream allows brands to sponsor a media company’s top-performing editorial content, directly in the Twitter timeline. Twitter joins Facebook, Instagram and Pinterest as AttentionStream distribution channels. Watch our CEO Jim Anderson make the announcement: SocialFlow identifies publishers’ highest performing editorial Tweets just as they begin …

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                                                                                                 April 26, 2016 To Her Royal Majesty, …

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CASE STUDY SUBJECT: SocialFlow’s client is the largest video, high-speed internet, and phone provider to residential customers and also provides these services to businesses. OBJECTIVE: SocialFlow’s client and their agency partners were looking for an innovative way to capture the attention of their target audience where they are: on social and mobile. Given the geographical …

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