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Automated categorization has been on every publishers’ wish list. We’ve always provided SocialFlow labels, but that requires the editorial users to tag content manually. We’re pleased to announce we’ve fully automated content categorization! The SocialFlow classifier is a proprietary artificial intelligence (AI) system which automates editorial content  categorization. We are currently classifying posts according to …

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The Donald trumps Clinton, Sanders on social media By Marissa Lang, via San Francisco Chronicle, April 4, 2016 READ THE ARTICLE IN THE SAN FRANCISCO CHRONICLE In 12 months, the country has collectively spent more than 1,284 years reading about Donald Trump on social media. The Republican presidential candidate’s reach is unprecedented, according to the …

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SocialFlow breaks down social trends on TV appearances Within the past few weeks, Jim Anderson, our CEO’s, schedule has gotten significantly busier with TV appearances. The press has realized that SocialFlow is the leading voice of social and is now consistently turning to us as the social media authority. Jim has been featured across several news channels …

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Time Inc.’s Director of Product and Operations, Ben Kaplan, joined us backstage to answer some questions about the state of the industry. Ben talked about how Time Inc. is using social to unlock additional advertising revenue, how media companies social strategies have changed over time and where he thinks publisher content will be consumed in …

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We’ve received a few questions about a recent Quartz article titled, “How to rid your Facebook feed of all those terrible viral news stories”. The premise of the article is that there is too much undifferentiated content showing up in your Facebook News Feed, and that there are steps you can take to reduce the amount …

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In Absence, Donald Trump Still Dominated #GOPDebate on Social by Justin Lafferty, via Adweek.com/SocialTimes The biggest storyline surrounding the most recent Republican presidential debate in Iowa was the absence of frontrunner Donald Trump. The no-show certainly didn’t hurt Trump on social, where he was still the most-talked about candidate—despite not being on stage. New metrics …

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300% growth in reach over 2014 The SocialFlow platform showed massive growth in 2015.  Check out some of these stats to see what this means! DEC: 36Bn in Facebook reach (up from 13Bn in January of 2015) DEC: 40mm shares (up from 19mm in January) DEC: 937mm Facebook clicks (up from 456mm in January) 2015: …

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Roll Tide or Go Tigers Go — Looking into pre-game social activity Looking forward to tonight’s BCS championship game?  Pulling for your favorite team? At SocialFlow, we took the opportunity to take a peak at the social-sphere to see what people were thinking for tonight’s big game. Whose fans are more engaged with social content …

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Check out this video, where SocialFlow VP of Research and Development Gilad Lotan answers questions about using Twitter to engage audiences, as well as expanding on his study, Engaging News Hungry Audiences Tweet by Tweet: An audience analysis of prominent mainstream media news accounts on Twitter.

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Last week SocialFlow took part in the 5th International Conference on Weblogs and Social Media. Even though ICWSM is a relatively new conference, it has become one of the premier venues for social scientists and technologists to gather and discuss cutting-edge research in social media. The conference hosted a good mix of academics along with …

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