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Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the internet. Bankrate provides proprietary, fully researched, comprehensive independent, and objective personal finance content. OBJECTIVE: Bankrate uses social media for brand discovery, audience acquisition, and increasing engagement to monetize social media traffic through ad-based platforms, while also serving members of the social …

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SocialFlow sat down with Janet Reush, Social Media Community Manager at Bankrate, to discuss managing social media for a financial brand – from challenges and successes to the evolution of social’s place within the company. Our conversation covers the role, evolution, surprises, and challenges of Social Media within a financial publisher. Janet explains how Bankrate …

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