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case studies 2

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Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the internet. Bankrate provides proprietary, fully researched, comprehensive independent, and objective personal finance content. OBJECTIVE: Bankrate uses social media for brand discovery, audience acquisition, and increasing engagement to monetize social media traffic through ad-based platforms, while also serving members of the social …

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SocialFlow sat down with Janet Reush, Social Media Community Manager at Bankrate, to discuss managing social media for a financial brand – from challenges and successes to the evolution of social’s place within the company. Our conversation covers the role, evolution, surprises, and challenges of Social Media within a financial publisher. Janet explains how Bankrate …

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Complex media logo

SocialFlow Case Study: Complex Media is the largest and most influential collection of sites targeted at 20-something males. As a large media outlet, Complex needed to find an enterprise solution to house all of their publishing data – all accounts in one platform. They also wanted to increase clicks, retweets, and followers. Objective: Complex Media’s …

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fashion image

SocialFlow has been working extensively with a leading fashion brand for a number of years, focusing on organic publishing and promoted tweets and Facebook posts. While our client’s Social team was very excited about the prospect of Direct Response campaigns on social media, their management was less convinced. SocialFlow’s account management team worked with our …

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purple haze times square

OBJECTIVE: A travel brand, new to the market, came to SocialFlow with big goals for customer acquisition rates on social, which would ideally convert to prospective clients via the referral traffic their content would generate. At the time, the company was only about a month old and had no presence in social media. THE SOLUTION: …

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Stuart Weitzman Logo

High-end shoe designer Stuart Weitzman needed share-worthy content that would not only strengthen the community but also ignite conversations with a broader audience. Together with a fashion agency, the company created a branded film series “Walking After Midnight,” directed by James Franco and starring Stuart Weitzman shoes as worn by supermodel Petra Nemcova. SocialFlow increased …

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The economist logo

Online and in print, The Economist is a leader among social media organizations, offering authoritative insight and opinion on international news, politics, business, finance, science and much more. Since 2012, The Economist has been using SocialFlow’s real-time optimization technology to ensure the tweets it sends out match the topics its audience is most interested in …

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purple haze laptop

A multinational news agency needed a social media solution that could handle a workflow comprised of hundreds of editors and writers with varying levels of access to dozens of social media accounts on Facebook and Twitter. The editorial team had to sift through hundreds of thousands of stories each day in order to identify and …

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Last week we conducted our first webinar “Always On: Real-Time Marketing” with Rebecca Lieb of the Altimeter Group. We had a great turn out and received a ton of insight on case studies of brands who have been successful and in some cases unsuccessful at using real-time marketing tactics. In case you were unable to make …

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