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engagement

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OBJECTIVE: A major online social celebrity news outlet wanted to drive engagement and raise awareness around an upcoming major motion picture release to support the objectives of one of their premiere advertisers. CHALLENGE: The goal was to obtain a higher than average amount of retweets, favorites, clicks and mentions for promoted tweets at a lower than …

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SocialFlow’s client is one of the largest North American specialty retailers in its category. OBJECTIVE: Our client came to SocialFlow to improve engagement for its organic and paid social effots, focusing on paid brand engagement. The goal was to increase audience and quality engagement. The brand was willing to pay a premium for their target …

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OBJECTIVE: A top-tier American beauty brand had all the pieces in place for success on social. The team produced compelling content and the company’s highly-regarded founder possesses a strong social following made up of customers and the media. But after years of using social channels to connect with their customers, the brand discovered that audience …

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SocialFlow’s client is a Five Diamond resort featuring a luxury hotel and casino, shopping, and a premium meeting and convention center. OBJECTIVE: The hotel was looking to improve distribution of content using data. The team wanted to ensure that the right offers for weekend getaways were placed in front of their audience when they were …

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Check out this video, where SocialFlow VP of Research and Development Gilad Lotan answers questions about using Twitter to engage audiences, as well as expanding on his study, Engaging News Hungry Audiences Tweet by Tweet: An audience analysis of prominent mainstream media news accounts on Twitter.

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At SocialFlow, we want our customers to get plenty of “likes” and followers out of the time they invest in social media. But we know success in the space is about so much more than that. How do you know that your content and your audience’s interactions with it result in the types of engagement …

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The problem of timing and frequency is one that vexes a number of brands and publishers. Today, an article out in Fox Small Business Center looks at exactly that business challenge, and includes quotes from SocialFlow co-founder Frank Speiser: “If you have 10 things to say, I guarantee you shouldn’t be saying them all. At …

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Frank Speiser, co-founder of SocialFlow, appears on #TECHi presented by Allen Gerritsen, the show that gives you the rapid-fire tech issues of the day.

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