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Missed our webinar? Rewatch it now, below! Don’t have time to watch the whole webinar? No problem! Pick the topic you want to hear more about: 1. Mark Zuckerberg’s Impact on the Media 2. Don’t Frame the Facebook Problem the Wrong Way 3. React to These Changes With Controlled Urgency 4. How to Talk With …

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MISSED OUR WEBINAR? Rewatch it here: Facebook News Feed Changes: What’s Next for Publishers & Media Companies Facebook just announced sweeping changes to the way they will treat publisher content within the News Feed. Posts from friends will be weighted more heavily than posts from pages, and this change will result in lower reach for …

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3 ways to monetize your social media

Digiday recently released a confessional article by a publisher audience development head claiming that “Facebook will completely deprioritize publishers.” In this week’s Coffee Talk, we dive into whether or not this claim is overblown. SocialFlow’s CEO Jim Anderson and Director of Communications Mark White discuss how Facebook is constantly tweaking their algorithm, resulting in deprioritizing …

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2018 social media predictions

With the new year upon us, that can only mean one thing: 2018 social media predictions! SocialFlow’s predictions include emerging trends and developments in social media strategy for the new year. Check it out and be ahead of the game in 2018. #1. Growth in Live Stream Live stream will be stronger than ever. Rob …

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Facebook Domain Verification

Due to Facebook policy changes, in order to be able to edit your link metadata moving forward, your publishing title needs to complete the domain verification on Facebook. By verifying the publishing domain and linking it to the publishing site, social media and community managers will be able to continue to edit the link’s metadata …

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PROBLEM: SourceMedia has 20 B2B titles across eight verticals. Each title is tasked with using Facebook, Twitter, and LinkedIn to grow their readership, SEO authority, and brand equity – to service their existing readers/subscribers and to surface their content to people in their purview but should be. With desperate editorial teams, each title was creating …

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PROBLEM: A legacy media company was keen for additional ways to monetize their content and offer new, innovative ad solutions to their advertisers. This publisher has a strong social presence on Facebook, Instagram, and Twitter. They take a lot of pride in their social success but have not been able to extract any revenue from …

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CHALLENGE: The social and innovation team at Refinery29 knew they needed a tool to keep them better organized and working more efficiently. With social stakeholders across the globe, contributing to 10+ Facebook, Twitter, and Pinterest pages/accounts, they needed a solution to help them as they scaled. The social contributors, including editorial, social, branded experiences, syndication …

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OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

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OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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