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A multinational news agency needed a social media solution that could handle a workflow comprised of hundreds of editors and writers with varying levels of access to dozens of social media accounts on Facebook and Twitter. The editorial team had to sift through hundreds of thousands of stories each day in order to identify and …

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SocialFlow’s client is a leading global airline based in the U.S. OBJECTIVE: A major airline was focused on improving the distribution of their content across their social media handles. The team was also looking to increase their number of quality followers while reducing the amount of time spent on publishing existing content to social media. …

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OBJECTIVE: A major online social celebrity news outlet wanted to drive engagement and raise awareness around an upcoming major motion picture release to support the objectives of one of their premiere advertisers. CHALLENGE: The goal was to obtain a higher than average amount of retweets, favorites, clicks and mentions for promoted tweets at a lower than …

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CASE STUDY SUBJECT: A leading global beauty and cosmetics company with a portfolio of iconic beauty brands. OBJECTIVE: SocialFlow’s client and their agency partners needed a tool to create a uniform strategy and voice, increase social media engagement and message relevance, and centralize social media workflow and planning. The client wanted to test SocialFlow’s capabilities …

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OBJECTIVE: A top-tier American beauty brand had all the pieces in place for success on social. The team produced compelling content and the company’s highly-regarded founder possesses a strong social following made up of customers and the media. But after years of using social channels to connect with their customers, the brand discovered that audience …

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SocialFlow’s client is a Five Diamond resort featuring a luxury hotel and casino, shopping, and a premium meeting and convention center. OBJECTIVE: The hotel was looking to improve distribution of content using data. The team wanted to ensure that the right offers for weekend getaways were placed in front of their audience when they were …

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We’ve teamed up with our friends at Engage 121 to bring you a series of blog posts, listing and explaining best practices for optimizing your social media publishing. Here’s the basic rundown…

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