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retention

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You’ve no doubt heard the adage, “It’s cheaper to retain a customer than to acquire a new one.” As we all grapple with the impact of the COVID-19 pandemic on our businesses, it’s worth revisiting that bit of wisdom. If you’re like many companies, you’ve seen a jump in the number of new subscriptions–one of …

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Last week SocialFlow CEO Jim Anderson and McClatchy Senior Director of Engagement & Retention Phil Schroder presented a 30-minute webinar: Start With Retention: Using Social Media to Grow Subscriber Revenue. During this webinar, Jim and Phil discussed how and why it makes sense to invest in retention and looked at the impressive results that McClatchy …

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