social media

SocialFlow’s CEO Jim Anderson joined MSNBC’s Morning Joe this morning to discuss the influence of President Trump’s social media activity and how his rhetoric molds mainstream media’s daily news.

With the new year upon us, that can only mean one thing: 2018 social media predictions! SocialFlow’s predictions include emerging trends and developments in social media strategy for the new year. Check it out and be ahead of the game in 2018. #1. Growth in Live Stream Live stream will be stronger than ever. Rob …

When you need to make sure news continuity is uninterrupted, whether you are live tweeting or there’s a breaking news event, you now have mobile pause publishing – an easy way to pause any accounts you have access to directly from the SocialFlow mobile app! Introducing the Mobile Pause Publishing feature, the social media “e-brake” …

Due to Facebook policy changes, in order to be able to edit your link metadata moving forward, your publishing title needs to complete the domain verification on Facebook. By verifying the publishing domain and linking it to the publishing site, social media and community managers will be able to continue to edit the link’s metadata …

The early verdict is in: Our latest data shows that people are retweeting and liking longer tweets (>140 characters) almost 2X more than shorter ones. Twitter rolled out their expansion to the general public in early November of this year. The company said that the decision for longer tweets came from the realization of the …

PROBLEM: SourceMedia has 20 B2B titles across eight verticals. Each title is tasked with using Facebook, Twitter, and LinkedIn to grow their readership, SEO authority, and brand equity – to service their existing readers/subscribers and to surface their content to people in their purview but should be. With desperate editorial teams, each title was creating …

For the past 8 years, content marketing has seen an average annual growth rate of 16%. According to The Drum, the content marketing industry is set to be valued at a staggering $413 billion by 2021, more than doubling its current value. Are you seeing a trend yet? With nearly a third of all marketing …

CHALLENGE: The social and innovation team at Refinery29 knew they needed a tool to keep them better organized and working more efficiently. With social stakeholders across the globe, contributing to 10+ Facebook, Twitter, and Pinterest pages/accounts, they needed a solution to help them as they scaled. The social contributors, including editorial, social, branded experiences, syndication …

OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …