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OBJECTIVE: TRESemmé was interested in reaching their target audience – women, 18-35 in the US, with interest in beauty and hair – on social media with impactful, engaging messages. The haircare manufacturer’s ultimate objective was to capture user attention of social with the goal of increasing the brand’s share of voice. SOCIAL ACCELERATOR: Condé Nast‘s …

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OBJECTIVE: An automaker was looking for an innovative way to advertise their new model after a dramatic agency switch. They wanted to shift their strategy and targeting to address the high-end, luxury consumer on social media, hoping to make a powerful and lasting brand impression with their repositioned brand. The automaker also wanted more control …

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Earlier this year, we released Installment #3 of our Benchmark Study. This study analyzed nearly 18 million social posts from 2016. One of the analysis looked at the performance of social posts based on when they were posted and the results may surprise you. Download the full report here. We have found that most publishers …

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Data Drives Social Performance

After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right method. Our benchmark report describes what it means to take a …

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          In the third installment of our benchmark report, “Data Continues to Drive Social Performance,” we explore how to leverage and monetize your content as well as explain why video may be your best investment this year. Over the course of a year, our team dug deep through millions of social posts published …

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See the Video SocialFlow is collaborating with Reuters TV for live election night coverage. SocialFlow CEO Jim Anderson will be digging into real time social media data to give insight into what likely voters are consuming, what issues they are most passionate about and what it could mean to voter turn out and the election. …

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            This second installment of the Benchmark Study on Organic Publishing to Social Networks analyzed social performance of more than 8 million social posts across 54 languages. These posts reached consumers in every country on the planet and generated more than 5 billion clicks and social interactions. This white paper …

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Recently, we looked at 3,000 publisher/media companies’ Facebook pages to analyze performance over the last year. We see significant and widespread changes for media companies’ content on Facebook and have heard first hand from many of our clients that they are seeing Facebook metrics fall over the past few months. WATCH THE VIDEO BELOW TO …

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SocialFlow recently enabled the ability to add “alt text” to Twitter images. This is currently a Twitter feature available to API partners to promote accessibility on Twitter for blind or visually impaired users who use screen readers. It is not a required field when posting images to Twitter. The Alt Text is not something visible …

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Automated categorization has been on every publishers’ wish list. We’ve always provided SocialFlow labels, but that requires the editorial users to tag content manually. We’re pleased to announce we’ve fully automated content categorization! The SocialFlow classifier is a proprietary artificial intelligence (AI) system which automates editorial content  categorization. We are currently classifying posts according to …

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