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SocialFlow’s client is one of the largest North American specialty retailers in its category. OBJECTIVE: Our client came to SocialFlow to improve engagement for its organic and paid social effots, focusing on paid brand engagement. The goal was to increase audience and quality engagement. The brand was willing to pay a premium for their target …

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CASE STUDY SUBJECT: A leading global beauty and cosmetics company with a portfolio of iconic beauty brands. OBJECTIVE: SocialFlow’s client and their agency partners needed a tool to create a uniform strategy and voice, increase social media engagement and message relevance, and centralize social media workflow and planning. The client wanted to test SocialFlow’s capabilities …

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OBJECTIVE: A top-tier American beauty brand had all the pieces in place for success on social. The team produced compelling content and the company’s highly-regarded founder possesses a strong social following made up of customers and the media. But after years of using social channels to connect with their customers, the brand discovered that audience …

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SocialFlow’s client is a Five Diamond resort featuring a luxury hotel and casino, shopping, and a premium meeting and convention center. OBJECTIVE: The hotel was looking to improve distribution of content using data. The team wanted to ensure that the right offers for weekend getaways were placed in front of their audience when they were …

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During my trip to visit the Annenberg School for Communication and Journalism at USC, I was impressed by the incisive nature of questions from the students and faculty alike. They really wanted to know how and why things work on the social graph, and how that impacts the real world. We spent a lot of time discussing the nature of news and how social media tools allow you to alter the events being reported on through the participation of the reader.  It left me pretty hopeful that we’re going to get this right, and that truth can trump propaganda as these networks mature. Speaking to the students and faculty was a live experiment in how people may come to think of the news in the next ten years. It was a great learning experience – especially for me…

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Talking about Digg and SocialFlow John Borthwick of Betaworks on Bloomberg TV

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We’ve teamed up with our friends at Engage 121 to bring you a series of blog posts, listing and explaining best practices for optimizing your social media publishing. Here’s the basic rundown…

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The SoMe Awards honors the best social media projects, programs and campaigns in the US. This year will be the SoMe’s 4th Annual Award ceremony held in Portland, Oregon on May 3rd at The Fez ballroom from 6pm-9pm. This year event goers can expect all the best, from new categories, such as ‘People’s Choice’ to the host Stephanie Stricklen from …

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How does the music industry face the obstacle of connecting with fans? What works and what doesn’t? What is the next level for music and bands and how can social media help them get there? The music industry is constantly looking for new ways to engage their fan base. Industry leaders are now showing more interest in social media metrics, insights, …

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SocialFlow client Johannes Neuer, eCommunications Manager at the New York Public Library, is speaking today at the Public Library Association Conference in Philadelphia. His presentation covers the topic of Social Media and Your Marketing Strategy; we recently got a chance to speak with Johannes a little bit more about his upcoming presentation. This presentation focuses on …

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