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This past weekend at the SocialFlow offices, something big was taking shape. A mural, the brainchild of co-founder Frank Speiser, was commissioned to depict the flow of language across time from the hieroglyphics of the ancient Egyptians to spray-art on the side of a No. 2 train headed to Brooklyn.

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According to Pepsico Head of Digital Shiv Singh, marketers make a key tactical mistake when they think their competition is only coming from other brands. “My real competition is 30 billion status updates,” he said from the stage of the Real Time NY 11 conference at B.B. King’s on Monday.

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SocialFlow, the first social media optimization platform, has announced that Peter Hershberg has joined the company as President. A veteran of the New York startup and advertising industry for over fifteen years, Hershberg’s hiring follows SocialFlow’s recent $7 million Series A round and its partnership announcement with Twitter.

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A full hour before the formal announcement of Bin-Laden’s death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White House announcement.

Keith Urbahn wasn’t the first to speculate Bin Laden’s death, but he was the one who gained the most trust from the network. Why did this happen?

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Today represents a big milestone in the history of SocialFlow. We’re delighted to announce that we’ve closed our Series A round of funding and that we’ve also finalized our partnership with Twitter. This enables us to do many things, but most importantly, it allows us to continue building great products that help our customers increase …

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The SocialFlow team made its way to Austin, TX, for the annual gathering of web industry at SXSW. This is a special year for us because we’re launching our APIs for optimized publishing. This means that partners can implement SocialFlow’s optimization technology in their applications to earn greater engagement on Twitter.

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Jeremiah Owyang of the Altimeter Group wrote a really interesting blog post about how brands and others should look at Twitter in the mix of their communications channels. The third bullet in his post comes up a lot in our conversations with customers and people that are interested in using SocialFlow to optimize their social …

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Much has been written about how 2010 was a milestone year for social media as a truly meaningful channel for businesses to communicate with their customers and audiences. Our customers have echoed that sentiment with their increasing investments (both money and resources) in social efforts as channels for driving web traffic and sales. We’re excited …

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SocialFlow’s co-founder, Frank Speiser, was the feature interview on 2011 first edition of This Week in Startups. Check out the conversation Frank has with Jason Calacanis about SocialFlow, what we do and the work we’ve been doing with our customers.

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Welcome to 2011! We hope you had a terrific holiday and that the year is starting well for you. Fast Company published a story about us on December 29, 2010: SocialFlow Tries to Crack the Science of Twitter.

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