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You’ve no doubt heard the adage, “It’s cheaper to retain a customer than to acquire a new one.” As we all grapple with the impact of the COVID-19 pandemic on our businesses, it’s worth revisiting that bit of wisdom. If you’re like many companies, you’ve seen a jump in the number of new subscriptions–one of …

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Digital news subscriptions have become a norm for media companies and their readers but are they the saving grace that publishers are hoping for? We don’t think so.The number of media companies pivoting to paywalls and subscriptions has skyrocketed over the past few years. Announcements continue almost every day about digital paywalls and initiatives to …

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