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Last week SocialFlow CEO Jim Anderson and McClatchy Senior Director of Engagement & Retention Phil Schroder presented a 30-minute webinar: Start With Retention: Using Social Media to Grow Subscriber Revenue. During this webinar, Jim and Phil discussed how and why it makes sense to invest in retention and looked at the impressive results that McClatchy …

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Missed our webinar? Rewatch it now, below! Don’t have time to watch the whole webinar? No problem! Pick the topic you want to hear more about: 1. Mark Zuckerberg’s Impact on the Media 2. Don’t Frame the Facebook Problem the Wrong Way 3. React to These Changes With Controlled Urgency 4. How to Talk With …

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Last week we conducted our first webinar “Always On: Real-Time Marketing” with Rebecca Lieb of the Altimeter Group. We had a great turn out and received a ton of insight on case studies of brands who have been successful and in some cases unsuccessful at using real-time marketing tactics. In case you were unable to make …

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In her recent report, Content: The New Marketing Equation, Altimeter Group’s Rebecca Lieb identifies the five stages organizations must progress through in order to fully take advantage of the opportunities afforded by the real-time social media landscape.

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Thursday, April 19, 2012 1:00 PM – 2:00 PM EDT Register here “My real competition is 30 million status updates,” -Shiv Singh, head of digital at PepsiCo “The bottleneck used to be distribution, now it’s attention,” -Mike Perrone, cofounder of SocialFlow Once marketers could rely on well-established methods of distribution like print and TV to …

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