Twitter recently released an announcement limiting the ability of users to perform coordinated actions across multiple accounts. These changes, intending to minimize spam, will be made to the Twitter API and will affect all users of third-party publishing services including SocialFlow. These changes will go into effect this Friday, March 23, 2018.
What Twitter is Changing:
The use of any form of automation (including scheduling) to post identical or substantially similar content to more than one Twitter handle will no longer be permitted. This change also prohibits actions such as Likes or Retweets, across multiple accounts.
These changes are an essential step in ensuring Twitter stays ahead of malicious activity targeting the crucial conversations taking place on Twitter — including elections in the United States and around the world. As a sole exception to this rule, applications that broadcast or share weather, emergency, or other public service announcements of broad community interest (for example, earthquake or tsunami alerts) are permitted to post this content across multiple accounts via Twitter.
We’re committing Twitter to help increase the collective health, openness, and civility of public conversation, and to hold ourselves publicly accountable towards progress.
— jack (@jack) March 1, 2018
What’s Changing in SocialFlow:
Starting March 23, 2018, SocialFlow will be in full compliance with Twitter’s new automation announcement (including Chrome extension, WordPress plug-in, and mobile app). You will only be able to schedule, optimize, or publish content to one Twitter account at a time via the compose box on SocialFlow. If more than one Twitter account is selected, SocialFlow will warn the user of the error below:
You will still be able to create and “hold” content to multiple Twitter accounts with one SocialFlow account. However, please note, that you will not be able to send the same messaging simultaneously to multiple Twitter handles. Bulk recycling identical content to multiple accounts will also be disabled.
What you need to do:
Specific automated SocialFlow features will need to be manually adjusted to set publishing to “hold” messages. Otherwise, the Twitter accounts may be suspended by Twitter. If you or your team are using any of the features listed below, please visit our Help Page or reach out to your SocialFlow Client Representative to ensure your account complies. If you do not use any of the features listed below, no action is necessary.
– Domain Swapping Functionality
– Duplicate RSS Feeds
– WordPress and other custom CMS integrations
For more information about the changes to the features above, please visit our notes on Twitter’s policy change.
A Solution from Twitter:
As an alternative, Twitter offered a solution to posting identical content by retweeting content of one account from the other accounts you wish to share that post to. Please note that bulk, aggressive, or very high-volume automated Retweeting is not permitted under the Automation Rules, and may be subject to enforcement actions.