Universal Attention Token Ecosystem

Revolutionizing the economics of media and advertising by rebalancing digital advertising. The UAT solution will improve the value proposition for all players: Publishers, Users, and Advertisers. To fund this effort, SocialFlow will be offering investments to accredited investors structured as a Simple Agreement for Future Equity (SAFE) pursuant to the terms of the offering documents.

UAT Fixes the Broken Advertising Model

The current digital advertising model is inefficient at best, and broken at worst. Publishers are not being paid fairly for their content, Users are faced with escalating ad loads as well as increasingly interruptive ad units; and Advertisers deal with an unacceptable level of inefficiency and fraud. The Universal Attention Token, or UAT, will fix that. Built using blockchain technology, and deployed at scale, the Universal Attention Token will deliver greater value to Publishers, a better experience for Users - all while preserving the ability for Advertisers to reach prospective customers. The UAT is a digital token that corresponds to consumer attention. Having such a token allows us to account for consumer actions in a way that is simple, private, and trustworthy. The fact that token transactions will be written to the blockchain is an important technical innovation—but you don’t need to be a technical expert to benefit. Just as you don’t need to understand hypertext transfer protocol (“http://”) to use the Internet, you don’t need to understand blockchain to use the UAT. When done well, it just works.

Publishers

Publishers and content creators should be compensated fairly for the quality content that keeps their users coming back.

Users

Users should be able to engage with content in an enjoyable way, and have their time as well as the ownership of their data respected.

Advertisers

Advertisers should be able to build meaningful relationships with receptive audiences through high-quality messaging.

Scaled to Succeed

Nearly 200 of the world’s top publishers and media companies use SocialFlow to distribute and monetize their content on social networks. With more than a trillion in annual reach, to more than a billion people around the world, SocialFlow has the scale to make the UAT a commercial success.

This interactive globe shows a live view of click traffic from posts published through the SocialFlow platform to Facebook, Twitter, Instagram, Apple News, Pinterest, LinkedIn, and Google Plus. 

The pink dots represent where in the world people are consuming content. Size of the dots correlates to number of clicks. Data is refreshed every 10 minutes.

SocialFlow One-Year Statistics

It's one thing to conceive of changing the economics of media and advertising, but it's quite another to do it at a meaningful scale. Meaningful revenue for Publishers. A better experience for Users. Trusted results for Advertisers. Delivered at a scale that matters.

Reach: 1.1 Trillion

Devices: 2.4 Billion

Clicks: 8.9 Billion

Social Pages: 16,000

Social Posts: 50 Million

Want to learn more? Read our white paper.

Team

The SocialFlow team is nearly 50 people strong, and our leadership team features an average tenure with the company of more than five years. With broad technology experience, and a track record of successful innovation across a range of companies, the team is well-positioned to deliver on the UAT value proposition.

Jim

Anderson
CEO

Frank

Speiser
CPO & Co-Founder

Sam

Kaufman
CTO

Michann

Thompson
CFO

Stephanie

Fossan
SVP, Strategy

Michael

Henry
SVP, Sales

Craig

Pentland
SVP, Client Svcs

Gururaj

Hathwar
VP, Development

Joe

Papperello
VP, Engineering

Maura

Dailey
VP, Marketing

Questions? Request an investor consultation with SocialFlow.

Disclaimer

This website does not constitute an offer to sell or a solicitation of an offer to purchase securities of any nature whatsoever, nor do the contents of the site constitute legal, tax or business advice. Any such offer or solicitation for securities may be made only to qualified prospective purchasers by delivery of offering documents.

Certain statements on this site may constitute forward-looking statements, and are subject to change. When used on this site, the words “may”, “will”, “should”, “project”, “anticipate”, “believe”, “intend”, “expect”, “continue” and similar expressions or the negatives thereof are generally intended to identify forward-looking statements. Such forward-looking statements, including the intended actions and performance objectives of SocialFlow, involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of SocialFlow to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. No representation or warranty is made as to SocialFlow, future performance or such forward-looking statements, and all such statements speak as of the date hereof, and are subject to change.

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