Is the Banner Ad the Best We Can Do?
As we continue our conversations with media companies and advertisers, it’s clear that there’s no love lost for the banner ad. More than 20 years after the commercial adoption of the Internet, it is fair to ask, “is this the best we can do?” in terms of digital advertising.
One of the more exciting parts of our Universal Attention Token is the promise of taking the more “clickable, swipable, tappable” interfaces that we’ve become used to on our mobile devices, and turning them into ad experiences that benefit publishers, are respectful to users, and that provide real value to the advertisers who pay for them.
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Calling People Liars?