What does Gatorade have to do with chips? How many people follow both Justin Beiber and the Economist? Which music artists should Pepsi invest in based on what their audience cares about? Which major news audience showed a disproportionate amount of interest in the term “transgendered clownfish”?
Earlier in the month, SocialFlow VP of Research and Development Gilad Lotan spoke at #brandsconf about data and how using what you know about your audience can help you connect better. Find out the answers to the above questions and much more by watching the video.