In the fourth installment of our benchmark report, “The Media is Social,” we explore how publishers can win on social media. Over the course of eighteen months, our team dug deep through millions of social posts published through SocialFlow, examining the overall health of media companies’ content on the social platform. This report will give you actionable insights to inform your social strategy for 2019 and beyond. We looked at performance across Facebook, Twitter, Instagram, and LinkedIn and include some surprising insights about which platform is driving more clicks than ever and if video is still outperforming other post types. The report will look at what time each hour is the best (and worst) time to schedule your content, as well as day of week performance.
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