The Case for Weekend Publishing

It seems like an obvious statement: don’t post your best content on the weekends. There are a lot of reasons that publishers may automatically make that assumption to focus their social content distribution during the week. Publishers traditionally have shied...
The Human-to-Human Factor in Social Media

The Human-to-Human Factor in Social Media

Even the best viral stories have a finite lifespan, and the ALS Ice Bucket Challenge is no different. Retweets about the challenge tapered significantly over the weekend, as show in the chart below. So much has been written (two good stories can be found here and...

Can Humans Do It Better?

When you are in the business of developing technology to help people do their jobs better, there is always a risk of being cast as “anti-human” or “anti-worker.” At its worst this narrative can be spun into a polarizing (and quite inaccurate) narrative along the lines...