Optimization vs. Scheduling

Optimization vs. Scheduling

Optimize Your Posts to Earn Attention Every publisher on social media (whether a media company, brand, retailer or even an individual) is competing for attention against every other post and topic that appears in their audience’s timeline. People are much more...
How Often Should You Recycle That Post?

How Often Should You Recycle That Post?

Publishers with a wise high-quality post/content “recycle” strategy have seen a bigger boost in organic reach on social media without the additional cost of creating new editorial. In our study, Behind the Glass: Post Recycling, the number of recycled...
Coffee Talk: Twitter Automation

Coffee Talk: Twitter Automation

Spammers give the rest of us a bad name, and now we’re all going to be feeling the repercussions. Last week, Twitter released an announcement that will forever change the way publishers and media companies with multiple handles share their content. Twitter...