Coffee Talk: Monetizing Social Video

Popular/viral videos are a point of pride for publishers and media companies, but more often than not, these videos don’t make ANY money for the publisher who created them.  Because social videos don’t produce any clicks through to a publisher’s...

Coffee Talk: Fake Social Influencers

Increasingly, brands are relying on influencers to help them promote their products and messages across social media (and beyond). But a recent article shows that advertisers can’t always accurately evaluate who they are working with; fake influencers were...