Digiday recently released a confessional article by a publisher audience development head claiming that “Facebook will completely deprioritize publishers.”

In this week’s Coffee Talk, we dive into whether or not this claim is overblown. SocialFlow’s CEO Jim Anderson and Director of Communications Mark White discuss how Facebook is constantly tweaking their algorithm, resulting in deprioritizing publisher and media content and then reprioritizing it.

Anderson also shares three tips for publishers to keep their Facebook presence relevant.

1. Focus on creating high-quality content
2. Be agile with your social strategy
3. Trust the data

Check out the Coffee Talk video below to hear more about the three tips and what’s in the future for publishers and Facebook.