Tech Crunch’s Katie Roof sat down with our cofounder and President, Frank Speiser, to get some tips for successful social marketing.

“You are basically competing for attention. You want to make sure you are going to enter the conversation at a time when it is going to give you the most yield.”  – Frank Speiser 


Here are a few of the tips that Frank shared in the video interview:

  • Sending your tweets and contents on your schedule is a mistake.  Consider instead your audiences’ schedules and patterns
  • Photos help prolong the social expierence and help your users and allow users/followers to better relate to the content.
  • Timing matters—don’t be late to the conversation.  Timely social dialogue gets the best engagement.


Click the image to watch the complete interview for more tips and insights.