Due to Facebook policy changes, in order to be able to edit your link metadata moving forward, your publishing title needs to complete the domain verification on Facebook. By verifying the publishing domain and linking it to the publishing site, social media and community managers will be able to continue to edit the link’s metadata on Facebook.
On July 18th, 2017, Facebook disabled the ability for publishers – and the general public – to edit metadata (titles, images, and description) for link previews. *This change will take effect for SocialFlow users on December 18, 2017* This move by Facebook is a working attempt to discourage the rise of fake news, clickbait, and other inappropriate content that we’ve seen explode over the past year.
If you do not take the steps explained below, you will no longer be able to edit the metadata associated with Facebook posts. If you decide to not verify your domain, your content will not be penalized by Facebook – you will just lose the ability to edit any metadata.
Facebook has introduced two ways to verify your domain – implement the Open Graph markup tag on your website or through domain verification via Facebook’s Business Manager.
How to implement Open Graph Markup Tag – Option 1
Step One: go to ‘Publish Tools’ from the business manager side of your page.
Step Two: (You will need to coordinate with your website’s webmaster for this step) Click on ‘Link Ownership’ and follow the steps. You’ll need to copy the Open Graph markup tag (this is the tag that says) provided by Facebook and place between the <head> tags of your website’s HTML.
Note: To authorize multiple Facebook Pages for one website domain, copy and paste into your code Open Graph markup tags from each of the Pages you would like to grant link ownership. To be able to modify links from multiple domains, a Page’s Open Graph markup tag must be pasted in each website’s code. The code will look something like this:
<meta property=”fb:pages” content=”YOUR_PAGE_ID1″ />
<meta property=”fb:pages” content=”YOUR_PAGE_ID2″ />
<meta property=”fb:pages” content=”YOUR_PAGE_ID3″ />
Step Three: Verify your domain to make sure you have the tag in the correct place on the same page you found the Open Graph markup tag. If everything is correct you should get a green verified message such as the one below. If your page has not successfully connected to your website, a red box will indicate you need to reconfirm the link ownership steps.
If you added multiple Pages’ Open Graph markup tags to your website, you can use the Facebook Share Debugger to verify that Facebook crawler is scraping all the tags that you added.
Facebook Domain Verification – Option 2
The other option is to do a domain verification. This is recommended for larger enterprise organizations.
There are two ways to do domain verification. We’d recommend using the file at server root directory level. You can find out more about domain verification here: https://developers.facebook.com/docs/sharing/domain-verification
If you are using domain verification method, please contact your client services representative so we can get you whitelisted in SocialFlow ASAP.