You’ve no doubt heard the adage, “It’s cheaper to retain a customer than to acquire a new one.” As we all grapple with the impact of the COVID-19 pandemic on our businesses, it’s worth revisiting that bit of wisdom.
If you’re like many companies, you’ve seen a jump in the number of new subscriptions–one of the few silver linings in a landscape of otherwise bleak news.
When you see that kind of spike, it’s tempting to put as much effort and money as you possibly can towards acquiring new subscribers. After all, there may never be a better time to capitalize on consumer attention and to convince people to subscribe.
But that would be a mistake.
We have strong evidence that carving out a portion of your acquisition budget to focus on retention will create a better long-term result:
SocialFlow’s RetentionStream product has proven that it can reduce paying subscriber churn, by 20-30% on average, and by more than 50% in some cases.
Powerful results. And results SocialFlow can deliver for you–in less than 30 days.
Ready to learn how you could capture more revenue from your subscribers? Contact firstname.lastname@example.org for a RetentionStream consultation today.