Now in our third year as a sponsor, SocialFlow was thrilled to participate in the Digiday European Publishing Summit held in Bologna, Italy, earlier this month.

Industry leaders gathered to discuss a range of hot topics, including how to combat ad-blocking, how to scale and monetize native and the many new revenue generating opportunities created by the social platforms.

One of the most engaging and buzz-worthy presentations of the event was delivered by SocialFlow client Sarah Marshall, of The Wall Street Journal. Ms. Marshall spoke about her editorial team’s participation in the Snapchat Discover program and their innovative use of the platform. Marshall also described how her team’s round-the-clock strategy and the storytelling approach of the platform enables The WSJ to reach their future readers, where they are already paying attention. Marshall described the revenue model behind Snapchat Discover program as, “surprisingly effective if conventional.”

 We could not help but notice parallels to SocialFlow’s social monetization product, AttentionStream; as it is also a return to traditional advertising. Brands pay for association with the most engaging content in the environment in which it’s being consumed, i.e. the Facebook, Twitter, Instagram and Pinterest feeds.

Overall it was a fantastically successful event, and we’re looking forward to the Digiday Publishing Summit in Vail, CO next week! 

Kendall Schultz
Account Executive