Online and in print, The Economist is a leader among social media organizations, offering authoritative insight and opinion on international news, politics, business, finance, science and much more.

Since 2012, The Economist has been using SocialFlow’s real-time optimization technology to ensure the tweets it sends out match the topics its audience is most interested in at any given moment. This approach inspires action and engagement, as evidenced by the fact that The Economist now receives some of the highest Clicks per Tweet and Clicks per Follower rates in any industry.
Here’s a visual illustration of that growth:

Economist Case Study Graph