Join Us for a Webinar:
“The Subscription Paradox”

Wednesday, September 30, 2020
2:00 PM EDT

Featuring:

Andrew Essex
CEO, Plan A
Co-Founder, Droga5

Jim Anderson
CEO, SocialFlow

In an industry ripe with catchphrases, few lines generated more grimaces out of the gate than “the pivot to paid.” But lo and behold, the pivot appears to be working. Publishers like The New York Times, The Washington Post, and The Wall Street Journal are all coming off victory laps celebrating subscriber milestones; memberships seem to be the new coin of the realm. 

 

But as positive as subscriptions may be for your business, they’re a negative for consumers. As we all know, consumers are besotted with options for their attention. Every credit card statement is a reckoning. And while we all know the time-worn saying, “it’s cheaper to keep a customer than to get a new one,” few organizations actually behave that way. Keep ten thousand subscribers from canceling, and you’ll be praised. Acquire ten thousand new subscribers, and you’ll be promoted.

 

Join Andrew and Jim as they talk about how media companies are dealing with this reality, and how they are, paradoxically, growing faster by focusing less on acquisition.