White Papers
White Paper: A Year Unlike Any Other (2021)
In our latest Industry Report, "A Year Unlike Any Other" we look at the performance of publisher content on social media before, during, and after the Pandemic. We analyzed 122 million social posts from publishers and media companies from May 2018 through April...
2019 Industry Report Webinar: Watch Now
***Updated January 2020*** Join us for a 30-minute webinar presentation of our newly released industry report: The Media is Social. The webinar, on Thursday, October 17th at 2PM EST, will be hosted by SVP of Strategy, Stephanie Fossan and Director of Client Services,...
White Paper: The Media is Social 2019 (Updated 2020)
** Update: We have added data to this white paper. Additional data from July 2019- December 2019 has been added to the initial data set that spanned January 2018- July 2019. Get the updated white paper by filling out the form on the right** In the fourth installment...
White Paper: Data Drives Social Performance 2016
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right...
White Paper: Data Continues to Drive Social Performance 2016
In the third installment of our benchmark report, "Data Continues to Drive Social Performance," we explore how to leverage and monetize your content as well as explain why video may be your best investment this year. Over the course of a year, our team dug deep...
White Paper: Data Drives Social Performance 2015
[two_thirds] This second installment of the Benchmark Study on Organic Publishing to Social Networks analyzed social performance of more than 8 million social posts across 54 languages. These posts reached consumers in every...
White Paper: Data Drives Social Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we’ve concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting. But what industry you’re in is a crucial factor in picking the right...
